A cultural Research Project in China
Service Design and Design Thinking in China
How is culture, conceived as a group-specific social orientation system influencing involved actors and therefore the design process?
Which intercultural adaptations might be necessary and how do western professionals need to prepare themselves to work in China?
A Glimpse into the Research Report
The Project's Outcomes
// a research report consisting of 178 fully designed pages, which covers the whole research, expert interviews and deep cultural knowledge to provide in-depth insights into the project.
// a 119 pages photographic journal of Shanghai as a collection of captured artifacts, people and moments that tickled my sense for difference and seemed to be of particularly cultural value.
// a collection of quick and dirty »cheat sheets« for professionals working in China.
From the photographic Research Journal
Bachelor Final Thesis
Prof. Birgit Mager